Music Like Water: why, what, when and how?

Digital music is in a serious gridlock: everyone is using it, very few are paying for it, and nobody except for Apple has yet succeeded in making a business of it. At the same time, broadband penetration in Europe is exploding, mobile devices are getting ever more powerful, and almost a Billion people will be always-online at high speeds, within 2 years, sharing music on social networks and via all kinds of digital networks.  Attempts at making ISPs and telecoms reponsible for solving the business model problems of the industry have failed, 95% of the Digital Natives in Europe are guilty of copyright infringement, and this logjam is becoming a major cultural, political and economic issue. Meanwhile, flat-rated, collective music licenses for the digital music are being trialled in Denmark, the Isle of Man, Turkey and China. For the past 6 years, Gerd Leonhard has been suggesting that Music on the Internet needs to be licensed like Radio: collectively, publicly and compulsory, and a revenue-sharing basis, so that a new, web-native music
ecosystem can unfold. Gerd will explain why the thinks that a radio-like license for digital music is the best way forward, and how it could work.

Gerd Leonhard - Music Like Water: why, what, when and how? from all2gethernow on Vimeo.