Music as Culture
Andrew Dubber (newmusicstrategies.com, deletingmusic.com)
Andrew Dubber (newmusicstrategies.com, deletingmusic.com)
It's no surprise to anyone that the music industries are struggling in the digital age. Faced with a filesharing populace, an incredible array
of media choices, a tough economic climate, and plenty of other things
for people to spend money on, it can be pretty tight for a lot of
people in the industries.
Recent research demonstrates a link from
openness and inclusion to massive untapped potential for all kinds of
businesses. Consumers have a bigger say in the fate of the industries
than ever before – and while they recognise the commercial aspects of
music business, they do not accept that old systems of control are
relevant to them anymore. By empowering consumers, opening access to
archives and for scholarship, enriching the public domain, according
popular music the same cultural status as classical and folk musics,
and treating audiences as part of the music process (rather than as
merely passive consumers), the society we live in is a much richer and
vibrant one.
It's good for culture, it's good for the economy, it
invigorates local scenes, it's a lifeline for artists - and it's great
for business. In fact, it might just be what saves the music industries.
Music as Culture Part 1 from all2gethernow on Vimeo.
Music as Culture Part 2 from all2gethernow on Vimeo.
Music as Culture Part 1 CC by-nc-nd Fräulein Schiller, on Flickr
Music as Culture Part 2 CC by-nc-nd Fräulein Schiller, on Flickr
Music as Culture Part 3 CC by-nc-nd Fräulein Schiller, on Flickr
all2gethernow-22 CC by-nc-sa SimSullen, on Flickr
#camp 09
